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User Experience

5 Common Website UX Mistakes, Pt II

Poor content that delivers poor results As you saw in part I of this series, UX (or “user experience”) mistakes are everywhere online. And while they’re easy to roll your eyes at on someone else’s website…they’re also easy to make on your own site. Here are a few content-related UX website mistakes that Inc.com highlighted. […]

5 Common Website UX Mistakes, Pt I

Poor design that delivers poor results You’ve probably read plenty of lists detailing the painful (and sometimes painfully obvious) mistakes on small business websites. But it’s the obvious mistakes that bear repeating, because they’re the ones that are going to make for a poor user experience. User experience (or “UX”) focuses on how easily people interact with […]

The Power of Color – Red, Orange and Yellow (Pt II)

How you feel about what you’re looking at The colors we see from the brands and businesses around us give us clues about what we can expect from them. You’ve already seen what blue, green and black tell us — now take a look at what the warmer side of the color wheel has to say. […]