The A-B-Cs of Small Business Marketing

A quick crash course in terms your local business should be thinking about

School’s back in session, and this a great time to brush up on 26 things that can impact your digital marketing – and your business success!

A is for Advertising

Display ads, social ads, and mobile ads

B is for Bing

One of the top search engines

C is for Conversion

The goal of your marketing campaigns

D is for Digital

Digital marketing made easy

E is for Easy

Digital marketing made easy

F is for Facebook

Turning social media into social marketing

G is for Google Ads

Putting you at the top of the search results

H is for Hibu

Of course H is for Hibu! And how Hibu helps local businesses with digital marketing made easy.

I is for Impressions

The number of times your ads are seen

J is for Java

A powerful program that helps the Web run

K is for Keywords

Relevant words or phrases to get your site and ads seen

L is for Listings

Your business information needs to be correct across the Web

M is for Meta

The on-page information that helps your site get found

N is for NAP

Your correct name, address and phone number online

O is for Optimized

To make sure your website gets seen

P is for PPC

Pay-per-click search ads

Q is for Query

The word(s) someone uses to search

R is for Ranking

How high you appear in the search results

S is for SEO

Maximizing your visibility online

T is for Twitter

A powerful social network to promote your business

U is for URL

Your website’s “address”

V is for Visibility

Making sure you’re seen on search engines, directory sites, apps and mobile devices

W is for Website

Your business home online

X is for UX

The user experience that makes customers want to interact with your site

Y is for Yahoo!

Another top search engine

Z is for zero

The only level of effort that you absolutely can’t afford to put into your digital marketing!


Want to learn more? Check out this post about going back to school with the 3 R’s of Digital Marketing.

Michael Shapiro

Michael Shapiro

Michael is hibu’s Manager of Copy & Design. He specializes in creating digital and print marketing that speaks to the customer and gets results. Before coming to hibu, he was Creative Director for Chase and Sr. Writer/Writer-Producer for HBO.

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