The Marriage of Site + Search

The Marriage of Site + Search

Valentines Day Special Report:

The holiday season has just barely ended and Valentine’s Day is just days away, so chances are you know someone that just got engaged or is about to. The first quarter of the calendar year is actually called “Bridal Christmas” by the wedding industry. Of course, there’s a lot of planning to bring all the pieces together. On your own or with a wedding consultant, you select a venue, buy a dress, commission a DJ to play music – all so you can create “the perfect day” for the bride to be.

Building a Website is a Lot Like Planning a Wedding

That same excitement and selection process goes into building the perfect website. (You can try DIY, but, needless to say, we strongly suggest you go with the pros… at hibu.) You work with a website consultant, choose a format, colors and images that represent your business and present you in a way that will make you the bride… or at least make you look better than your competition.

Then, your moment arrives… your website presents your business to site visitors as “the perfect choice.”

Of course, when you put your website out there on the web, there’s an ever building anticipation as you await the arrival of visitors to your site. Some will show up, hopefully many… but if your site isn’t attracting as many visitors as you’d like, you might have forgotten one of the crucial parts of a website – just like a wedding, you have to invite people to your site.

A Search Campaign is the Way You Make Sure the Guests Arrive

One of the most important steps in a wedding is sending out the invitations – and one of the most important steps to growing your business online is an effective search campaign. Launching a website without a search campaign is like having a wedding and not sending out the invitations. How does everyone know where to go?

A search campaign will put you in the sponsored ad section of search engine results pages – you know, those ads (they look like “VIP” search results) that appear at the top or run down the right side of the search results, and give a preview of what the visitor is about to click on. Plus, since your search campaign is completely customizable, you only appear for the searches you want. No unwanted guests here!

A Marriage That Means Business

Your website contains the story of who and what your business is – and your search campaign helps guide visitors to find you. It invites the searcher in, tells them that you offer exactly what they’re searching for, and gives them simple direction on where and how to find you. A website joined with a search campaign is the perfect marriage.

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Valentines Day Special: Get A Search Campaign Now and We’ll  Build Your Site for FREE

Get a custom Search campaign now and we’ll build you a website FREE! With the hibu Digital Springboard Promotion, you get BOTH — a mobile-optimized website, built for FREE (a $599 value) — PLUS a custom, traffic-driving Search Marketing campaign (or Display Advertising campaign).* This is a limited-time offer — so call us now at 855-771-7858, or let us know a good time to talk. Of course, you can always find more information about hibu Websites and hibu Search Marketing at hibu.com.

 

*Terms and conditions apply. hibu Digital Springboard Promotion: The promotional price for the Website Design and Set Up Fee (normally $599) will be $0 when you purchase a hibu Premium Website along with any of the following hibu Search Marketing or hibu Display Advertising products: Search Standard, Search Classic, Search Plus, Search Premium, Display Basic, Display Standard, Display Classic, Display Plus or Display Premium. Website, Search and Display orders must be new orders – upgrades to existing campaigns are not eligible. General Terms: This is a one-time promotional offer of $599 applied at time of order, requiring no money down for the website design and build. You will be billed at the full monthly price for your hibu Premium Website and Search or Display campaign for each succeeding month of the contract term. Promotion is not trasferable or valid in conjunction with any other hibu offers or promotions involving hibu Search Marketing PPC, hibu Online Display or hibu Website products and no cash alternative will be provided. hibu reserves the rights to change, suspend or withdraw this promotion at any time at its sole discretion. All prices are exclusive of tax.
Gina Young

Gina Young

Gina is a career online marketer with 12 years in the Industry. Specializing in traffic products, Gina oversees hibu’s Pay Per Click, Display and SEO fulfillment. Travel enthusiast, foodie and mom to a sweet little girl — her daily motto, "Choose a job you love, and you will never have to work a day in your life." (Confucius)

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