The offline marketing you need to succeed online

Word of mouth can be just as important as www

We’ve talked about the top ways to promote your business online and offline before, but let’s focus on the simplest things you can do offline to promote your business today.

Get involved in local events

From 10k runs to sponsorships to giving back to your local community with a canned food drive, there are plenty of ways to get your name out there while also making a positive impression on your neighbors.

Include your URL and social info on your offline marketing

Never underestimate the power of including a .com or a Twitter handle (like @hibu_us) on your printed collateral! You’re already paying for it — now make sure it buys you some valuable online visits.

  • Directory ads
  • Business cards
  • Letterhead and invoices
  • Fleet vehicles and storefront signage

And if you work with physical products, make sure your packaging (bags, boxes and more) includes all the ways your customers can reach you online.

Ask your customers to connect with you online

There’s nothing wrong with asking “Do you follow us on Facebook?” or “Have you seen our website yet?” especially if you’re sharing great content there. Both existing and new customers may not have ever thought to visit you online — after all, they already have your number!

And always ask your customers to leave you a review online! 85% of consumers trust online reviews as much as word-of-mouth recommendations…and 73% say that positive reviews make them trust companies more.* If you don’t know where your customers should be leaving reviews (or you don’t have a way to distribute the positive reviews you get everywhere), talk to us about making sure your best reviews are everywhere your customers look for them online.

Respond, respond, respond!

Yes, keeping up with emails and social messages, @ mentions and comments is technically an online activity…but it’s one you need to make time for offline. There’s nothing more frustrating for your customers than getting radio silence when they reach out to you, and with more and more ways to reach a local business online today, there’s an expectation that they’ll get a response quickly too.

Remember, a customer who doesn’t hear from you online…is a customer who probably won’t do business with you offline!


These are just some of the offline best practices you can start putting into practice today…but of course you need to keep up with your online marketing too. Check out the Hibu Marketing Checklist to see everything you should be doing online and offline to do more with your marketing…without spending more time.

 

* BrightLocal “2017 Local Consumer Reviews Survey”
Ian Messinger

Ian Messinger

A longtime lover of a little alliteration, Ian is Hibu's Senior Copywriter for Marketing and Communications. Since joining in 2007, he's worked closely with the product development and creative services teams to get first-hand knowledge of how Hibu's marketing products help small business succeed online - knowledge he's happy to share with you here!

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