The proven impact of synchronized small business digital marketing [Video]

Small Business Saturday is right around the corner — and there’s still time to make a plan to promote your business!

10 quick tips and tricks to make the most out of Small Business Saturday:

  1. Plan something special for your business – and make sure you promote your event online
  2. Visit ShopSmall.com/YourDay to see all the resources that are ready for you right now
  3. Use the Shop Small Studio to create ready-made flyers, stickers and more
  4. Update your social media with #ShopSmall profile pictures, cover photos and social posts
  5. Check out this map of other small businesses in your area, and think about possibly partnering up with another business you know (or one you’d like to know!) for the big day
  6. Get to know the Neighborhood Champions in your area
  7. Open a little early — or stay open a little later — to make the most of the day
  8. Don’t forget to prioritize customer service (especially if things get busy!)
  9. Send a follow up email to your customers after Small Business Saturday to thank them — and consider including a discount or invitation to your next event
  10. Remember that Small Business Saturday is all about your local community. Get to know your local customers and other local businesses, all while promoting your business too!

As a Corporate Supporter of the event, Hibu encourages local businesses across the U.S. to get ready for your local customers to Shop Small!

The average small business has one person in charge of their website (maybe they even do it themselves) another person or agency overseeing search marketing (if they have it) and still a third person working on social (and, hopefully, we’re not just talking about cat videos).

All in all, you might have to deal with a half-dozen different people, or more – each with a different contact number, a different account number, different log-in, password, etc. And every time you want to make a change, you have to call each and every person, separately, repeating the change over and over… hoping it’s made correctly across the board.

In other words, none of your marketing is connected… so it’s not working as hard as it should. It’s not working the way you need it to.

Take a look at this quick video and see how your digital marketing should be working, with everything in sync, delivering better results – like more website visits and more leads!

(Here’s a little sneak-peek… when everything is working in sync, you get almost 500% more visitors. Really.)

[Video transcript]

Getting your digital marketing to work better

It takes a lot of different parts to advertise your business online:

  • Website
  • Listings Management
  • Online Reviews
  • Reputation
  • Search Marketing
  • Social Marketing
  • Display Advertising
  • SEO

All the parts have to work together to give you the maximum results.

With Hibu, you get a synchronized solution built to meet your business goals….manage your reputation…establish your online presence…and drive traffic to your website.

When all your digital marketing works in sync, it adds up to better results:

  • 476% increase in unique website visitors*
  • 57% increase in website conversions**
  • 66% increase in organic search ranking***

At Hibu, we understand you need your digital marketing to be smart.

  • Smart = everything in sync
  • Smart = driving visitors
  • Smart = delivering leads
Talk to us today about getting your digital marketing in sync.

Small Business Saturday is right around the corner — and there’s still time to make a plan to promote your business!

10 quick tips and tricks to make the most out of Small Business Saturday:

  1. Plan something special for your business – and make sure you promote your event online
  2. Visit ShopSmall.com/YourDay to see all the resources that are ready for you right now
  3. Use the Shop Small Studio to create ready-made flyers, stickers and more
  4. Update your social media with #ShopSmall profile pictures, cover photos and social posts
  5. Check out this map of other small businesses in your area, and think about possibly partnering up with another business you know (or one you’d like to know!) for the big day
  6. Get to know the Neighborhood Champions in your area
  7. Open a little early — or stay open a little later — to make the most of the day
  8. Don’t forget to prioritize customer service (especially if things get busy!)
  9. Send a follow up email to your customers after Small Business Saturday to thank them — and consider including a discount or invitation to your next event
  10. Remember that Small Business Saturday is all about your local community. Get to know your local customers and other local businesses, all while promoting your business too!

As a Corporate Supporter of the event, Hibu encourages local businesses across the U.S. to get ready for your local customers to Shop Small!

* Based on over 55,000 Hibu live-client results studied, September 2017
** Based on initial results seen on all Hibu Sites published since 2017 and currently live
*** Based on top 10 keywords in initial results seen on Hibu Sites published since 2017 and currently live

Michael Shapiro
Michael Shapiro
Michael is Hibu’s Manager of Copy & Design. He specializes in creating digital marketing and content that speaks to the customer and inspires a response. Before coming to Hibu, he was Creative Director for Chase and Sr. Writer/Writer-Producer for HBO.

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