The SEO Solar System [Infographic]

For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers.

One of the most effective ways to increase your visibility is through the process of Search Engine Optimization (SEO). SEO strategies can be very complicated, but if you develop an understanding of some of its fundamental principles, you’ll already have a leg up on a lot of your competition.

If that sounds good to you, this new infographic will help – we’ve broken down the most essential elements of SEO, including what it is, how to use it, and some SEO best practices you can start applying to your business.

Check out the full infographic below!

Small Business Saturday is right around the corner — and there’s still time to make a plan to promote your business!

10 quick tips and tricks to make the most out of Small Business Saturday:

  1. Plan something special for your business – and make sure you promote your event online
  2. Visit ShopSmall.com/YourDay to see all the resources that are ready for you right now
  3. Use the Shop Small Studio to create ready-made flyers, stickers and more
  4. Update your social media with #ShopSmall profile pictures, cover photos and social posts
  5. Check out this map of other small businesses in your area, and think about possibly partnering up with another business you know (or one you’d like to know!) for the big day
  6. Get to know the Neighborhood Champions in your area
  7. Open a little early — or stay open a little later — to make the most of the day
  8. Don’t forget to prioritize customer service (especially if things get busy!)
  9. Send a follow up email to your customers after Small Business Saturday to thank them — and consider including a discount or invitation to your next event
  10. Remember that Small Business Saturday is all about your local community. Get to know your local customers and other local businesses, all while promoting your business too!

As a Corporate Supporter of the event, Hibu encourages local businesses across the U.S. to get ready for your local customers to Shop Small!

Chad David
Chad David
Marketing Copywriter and professional solution finder who lives and breathes analytics. “The actionable insights I gain from crunching the data allow me to strategize effectively while crafting engaging content and successful organic and paid social media marketing campaigns.”

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