Turn social media into Social Marketing

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It’s 2016 — do you know where your customers are?

Your prospects and customers are on social media. In fact, the NY Times reports that many Americans (average users) spend almost an hour a day on Facebook. While your prospects are scrolling down their Facebook Newsfeed (all the stuff on their Facebook page), looking at posts, videos, and news — wouldn’t it be great if they also saw you.

The key to advertising your business is putting yourself where your customers are looking – better yet, putting yourself in front of customers who specifically need what you offer. And, today, in order to do that, you need to be advertising on social marketing. You need to have a targeted social marketing campaign.

Your business can’t afford to be anti-social

A lot of small business owners still consider social media something only kids do… and that’s just not true. Facebook reports that worldwide 1.18 billion users logged into Facebook every day in September (2016) – a 17% increase year-to-year. One study states that 76% of women surveyed are on Facebook – and 66% of men.

Think about this… Americans spend 22% of their mobile internet time on Facebook – twice as much as Google and YouTube COMBINED!

Just because you post… doesn’t mean you get seen

It used to be easy to get your business seen on Facebook. You posted some cool content. You got a bunch of Likes. And BOOM – people saw your posts.

It’s not that easy any more.

Today your customer’s Newsfeed is crammed with posts from Friends, photos, videos, news updates, and, of course, ads. There’s so much stuff being crammed into the average Newsfeed that less than 7% of a business’s posts are actually seen by their Followers.

You can’t just post on your own and expect to be seen. Frankly, even if you tried to run a Facebook ad campaign on your own, the time investment and knowledge required to target your specific audience is way beyond the means of most small to medium-sized businesses.

Luckily, there is a simple solution.

It’s not social media, it’s Social Marketing

Earlier this month, Hibu launched Hibu Social, an easy, affordable way for small businesses to get a strong, impactful social presence. Your business can turn social media into social Marketing, reaching the customers you want – and, best of all, we do all the work.

We’ll set up business social pages on Facebook, Twitter and Instagram. We’ll post relevant content to your pages. We’ll create ads that will appear on Facebook and Instagram, on desktop and mobile News Feeds. Just tell us what your business needs to be successful, and we’ll design, execute and deliver the results.

Hibu Social gives you an unparalleled social solution with…

  • Ad and content creation
  • Precise targeting
  • Ad optimization
  • 24/7 access to analytics

And it all starts with a one-on-one consultation with a social marketing specialist who will listen to your business needs and design a campaign designed to get your business in front of the right prospects and deliver results.

Limited-time Social + Site savings

The facts are clear, to reach your customers today, your business must be active on social media… but it’s nearly impossible to stand-out with the overwhelming amount of information being posted each day — that’s why you need professionals working for you.

See all the details on Hibu Social right now by visiting hibu.com – or, better yet, see how you can take advantage of our limited-time Social + Site offerget Hibu Social now and get a new website built for you for just $99.

 

 

Sources:
NY Times; Facebook Has 50 Minutes of Your Time Each Day. It Wants More; May, 2016
Brandwatch.com/2015/01/men-vs-women-active-social-media/
Brandwatch.com/blog/47-facebook-statistics-2016/
Hubspot.com/marketing/facebook-declining-organic-reach
Michael Shapiro

Michael Shapiro

Michael is hibu’s Manager of Copy & Design. He specializes in creating digital and print marketing that speaks to the customer and gets results. Before coming to hibu, he was Creative Director for Chase and Sr. Writer/Writer-Producer for HBO.

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