What your Hibu Website is doing

Your guide to analytics for your Hibu Starter, Starter Plus, Standard or Pro Website

75% of small businesses don’t have or use their website analytics¹. But your Hibu Website analytics (or stats) show you detailed information about your visitors that can help you make more informed decisions about your site — like how many visitors your site gets, where they’re coming from, and which pages they visited on desktops, tablets and phones.

Take a look at this quick guide and then access your stats in the ‘My Account’ portal on hibu.com.

“Overview” tab

Hibu Websites Stats - Overview Tab

The overview gives you the key information you need to know at a glance. You’ll see total visits (by device) and user interaction with your coupons, map and more quickly and easily.

  • Want to convert more visitors into customers?
    Make sure each page of your site highlights what makes you faster / more affordable / more reliable, and includes tangible offers (like 10% off your first purchase, a 2-year workmanship guarantee, or 24/7 emergency service).
  • Want to get more visitors?
    Including your website URL on all your offline collateral – print ads, direct mail, business cards, storefront signage, billing statements, etc. – to drive more Direct traffic, and promote your site online with Search Marketing… SEO Services… Display Advertising…and Social Marketing.

 

“Content Data” tab

Hibu Website Stats - Content Data Tab

See which pages are visited the most. This can give you a lot of information about what your visitors are looking for. Your Homepage is likely to be the most popular, since most Direct traffic visitors will go straight to your Homepage.

  • Do you see pages with lots of visits?
    Consider splitting the services or products on those pages into multiple pages. For example, if your ‘Landscaping’ page is getting a lot of traffic, think about creating more service-specific pages like Yard Cleanup, Spring Lawn Care, and Fall Lawn Care. Chances are the visitors to your ‘Landscaping’ page are looking for something specific, and more specific pages are more likely to satisfy them.
  • Do you see pages with few or no visits?
    Consider replacing these pages with new content. What do your customers often ask you about? What are you known for? What would you like to be known for?

 

“Engagement” tab

Hibu Website Stats - Engagement Tab

Engagement gives you a deep view into the exact actions your visitors take, like how many times they’ve called you or which coupon is being used the most. This can help you optimize your site so visitors will take advantage of your website features and business offers more often.

 

“Traffic Sources” tab

Hibu Website Stats - Traffic Sources Tab

One of the most valuable pieces of information you can know is how visitors are getting to your site. Your Hibu Website package includes everything you need to build up a diverse portfolio of site traffic.²

The professionally-written content and On-Page SEO that’s included in your package can help drive Search Engine traffic

The claiming and online listings distribution included in your Wave package can help drive Referring traffic (with a Hibu Standard or Hibu Pro Website)

Promoting your site offline – by including your URL on your print advertising and other media, and just telling people about your site – can help drive Direct traffic

  • Want to get more traffic from a specific source?
    There are a number of options to help boost your traffic:

    • An SEO Services campaign is designed to increase your ranking for targeted keywords on the major search engines, potentially driving more Search Engine traffic to you
    • Wave, Search Marketing, and Display Advertising can all drive Referring Site traffic to you
    • And our print directory can get your domain name in front of interested potential customers to boost Direct traffic.

 

“Browsers & OSs” tab

Hibu Website Stats - Browsers Tab

Discover what type of devices your visitors are using by checking out what browser and operating system they’re on.

  • Want to run a mobile device-only promotion?
    Make sure you have enough mobile traffic by looking at the operating systems. A mobile-only coupon will only work if you’re getting visits from phones and tablets!

 

“Geolocation” tab

Hibu Website Stats - Geolocation Tab

Learn where your visitors are located when they land on your website. See their location by Country, State, and City — down to the local level. The more you know about your visitors, the more you can provide relevant and engaging information when they visit your site.


Was your Hibu site built before October 3, 2016? Check out the Website Performance Dashboard Guide to see if your Advantage, Basic or Premium site is using our previous analytics portal.

¹http://www.columnfivemedia.com/work-items/infographic-the-big-problem-with-small-business-sites
²Hibu does not guarantee traffic from all of these sources
Ian Messinger

Ian Messinger

A longtime lover of a little alliteration, Ian is Hibu's Senior Copywriter for Marketing and Communications. Since joining in 2007, he's worked closely with the product development and creative services teams to get first-hand knowledge of how Hibu's marketing products help small business succeed online - knowledge he's happy to share with you here!

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