Your Website: The Center of the Universe
Your website is the center of your advertising and marketing universe. Just think about it…
Your website is where all your other advertising, online and offline, drives to. And because everything drives to it, it’s your final – and best – chance for conversion. It’s your best opportunity to turn shoppers into customers.
Think about how many times you’ve seen a business name on a truck… or on a billboard… or on an awning as you drive to work. If you want to learn more about that company, you go online and find their website. Or you pull out your phone right then and there and search for that business by name… or by typing in their URL.
That experience is a one-way street that points your website. You’ll never see “Check out our directory ad for more info” at the bottom of a web page, or “Look for our new business cards soon!” Your website is the “hub” of your advertising portfolio, designed to drive more clicks, more calls, and more customers to your business.