Podcast Special: Customer Communication During These Challenging Times

  Chad and Ian speak remotely with Nick Hopkins, Hibu’s AVP of Digital Product Management, about the vital steps your small business needs to take to stay in touch with your customers during these challenging times. We walk through the crucial, but relatively simple things you should be doing right now — why you cannot […]

Free Guide: Crisis Communication Checklists

The current crisis is having an impact on small businesses across the country. It doesn’t matter where you are, what industry you’re in, what regulations are in place in your area – every small business is having to adjust how they do business… and every business must continue to communicate with their customers. We’ve created […]

COVID-19 Resources for Small Businesses

Crisis Updates and Resources   As we all work through ways to continue serving clients and customers, it’s more important than ever to have reliable sources of information you can use to make decisions. With that thought in mind, we wanted to share a simple list of reliable sources you can turn to for updates […]

30-Seconds Smart: What is SEO?

Like all industries, digital marketing has it’s own language — jargon you probably hear all the time… but may not truly understand. That’s why we’re making digital marketing jargon easy, one word at a time. Today we’re going to explain “SEO”… in just 30 seconds. Search Engine Optimization (SEO) SEO is nothing new, but it […]

Small Business Small Talk podcast: What makes a good small business website?

Our podcast, Small Business Small Talk powered by Hibu, gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small- and medium-sized businesses. In this episode of our Small Business Small Talk podcast, we talk […]

Webinar: Taking control of your online reputation

With so many places to leave ratings, reviews and feedback online, it’s hard to miss what a happy (or unhappy) customer has said about a business. And today, most consumers pay plenty of attention to your online listings, online reviews and overall reputation online. Watch our pre-recorded webinar about taking control of your online business […]

How to ask your customers for reviews

There’s so much that goes into a transaction with a customer today. First you need to advertise to reach them, then turn them into a lead, then nurture that opportunity into a sale. Even then you’re not finished — you still need to make sure they have an excellent experience and share that experience with […]

Celebrating Black History Month 2020

African-Americans have played a profound role in shaping our country. Innovations like automatic elevator doors, the traffic light, and even caller ID all sprung from the creative minds of black luminaries. Join us this Black History Month as we recognize some of their achievements in business. Khalia Braswell Not only a user-experience engineer at Apple, […]

[Video] How Hibu Reviews can build your credibility online

If you’ve ever searched for a product or service provider online, you know how important online reviews can be to your decision-making process. From 5-star ratings on Google My Business to recommendations on your Facebook Page, you need an easy way to collect and share reviews of your small business. Watch this short video to […]

What is “Retargeting”? 30-Seconds Smart

Like all industries, digital marketing has a language all it’s own. The difference is, you need to understand the digital marketing business if you’re going to use it effectively to grow your business.  That’s why we’re starting this series of quick (VERY quick) 30-second videos to help explain some of the digital marketing lingo you […]

How to grow your business with Hibu Display Advertising

Reach your customers where they choose to spend their time the most—on the websites they frequent, social media, and across all their devices—and deliver valuable and effective ads that drive them back to your website. With Hibu Display, we’ll create custom ads for your business and get them in from of the right people at […]

How Hibu Search helps you reach customers on Google, Bing and Yahoo

There’s no hotter lead than someone who’s actively searching for what you do…but how do you make sure they find you? A pay-per-click (PPC) advertising campaign like Hibu Search Marketing can help put ads your business in front of your local customers on Google, Bing and Yahoo. See how Hibu Search helps you get found […]

5 Posts You Missed in 2019

It’s not too late to see the tips your competitors missed in 2019 Every local business can use a little competitive advantage…so get a head start on the new year (and your competitors) by taking a look at some posts that flew under the radar in 2019.

Top 5 Posts of 2019

What did local businesses learn about from Hibu in 2019? We love seeing what really resonated with our small business clients each year. Take a couple minutes to see what your friends, colleagues and competitors looked at the most in 2019.

The proven impact of synchronized small business digital marketing [Video]

The average small business has one person in charge of their website (maybe they even do it themselves) another person or agency overseeing search marketing (if they have it) and still a third person working on social (and, hopefully, we’re not just talking about cat videos). All in all, you might have to deal with […]

The power of local “Synchronized Digital Marketing Solutions”

What are you looking for from your digital marketing? You want it to work smart. You want It to be easy. You want it to deliver results. That’s why we’re pleased to announce Hibu’s “Smart + Easy” synchronized, solution-based digital marketing for small to medium-sized local businesses. Our “smart + easy” digital marketing solutions make […]

Small Business Saturday reminders

Even if you haven’t done much to prep for Small Business Saturday 2019, here are some simple things your local business can do right now to get ready for one of the busiest weekends of the year. Make sure any extended or shorter hours are listed online Opening early? Closing late? If your hours are […]

The best ways to genuinely thank your customers (with examples)

Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. It’s simple, but remarkably few companies ever take the time to genuinely thank customers. The secret lies in making your customers feel important. Your customers spend time and resources supporting your business, and they deserve a thoughtful acknowledgment […]

How can your local business make the most of the shorter holiday season?

Less time doesn’t have to mean fewer opportunities This year, there are just 26 days between Black Friday and Christmas Day. That’s six fewer days — and one less weekend — than last year. Not only does that mean fewer weekends for holiday parties, it means your customers have less time to shop. If you […]

Video: Hibu = Smart + Easy

  We’re looking ahead to 2020 (and beyond) with a renewed commitment to delivering smart digital marketing made easy – and that’s a whole lot more than just a catchy slogan. “Smart + Easy” is our promise to our clients – with Hibu, your digital marketing will be smarter, better performing, delivering increased results – […]

6 Things You Need to Do to Make the Most of Small Business Saturday

It’s time to get ready for Small Business Saturday® As a company that serves local business owners across the country, Hibu is proud to join with American Express to support the 10th annual Small Business Saturday® this Nov 30th. From corner stores to food trucks to online boutiques, each year on the Saturday after Thanksgiving, […]

Your Small Business Disaster Recovery Plan

When you’re running a business, there’s no shortage of things to worry about – competitors, customers, inventory, staffing — and a whole lot of other day-to-day worries. According to a recent insurance report, the top three “big picture” small business risks are: Liability risks Property risks Business interruption risks If you think about it, any […]

Hibu + Minor League Baseball

Minor League Baseball and Hibu Working Together

Batter up! It’s World Series time for the bigs — and digital marketing time for the minors! As America watches the two best Major League Baseball teams compete for the right to be called “World Champion,” let’s take a look at how Hibu is helping Minor League Baseball teams drive revenue and increase attendance through […]

The Most Efficient Way to Manage Your Business’ Reputation Online

Take a tour of the Hibu Reputation dashboard You probably already know how important it is for your business to manage its reputation online. The information and reviews your current and potential customers come across about your business can make the difference when it comes to choosing you over the competition. Without a way to […]

5 Facts your business needs to consider now

One of the most challenging parts of advertising your local business online is simply keeping up with non-stop evolution of the web. A few years ago it was enough to have a website, then it had to be optimized for mobile – now it has to be built for voice search too. And that’s just […]

The Complete Guide to Where You Should Advertise Online [Free Download]

Find the online advertising plan that’s right for your business Here’s the deal, you know your business needs to advertise online to compete today. But with all the options available, we know it can be difficult to figure out exactly where you should be spending your advertising budget. That’s where our guide comes in! It’s […]

How to protect your search campaigns from “bot” calls

A lot has been written recently about “bot” or robo-dialed calls. Most of us know them all too well. We get a call that looks like it’s coming from a local number, but we don’t recognize it. It could be our dentist or that chiropractor we called the other day or any number of real […]

Free Guide: Taking Control of Your Online Reputation

You already know how important your business’s reputation is, and how to manage it through great service and word-of-mouth recommendations…but what about your business’s reputation online? “All you have in business is your reputation” – Richard Branson Get your free guide to understanding how you can spread the good word about the good work you […]

How Hibu Smart Sites drive engagement and conversion

It’s hard enough just getting found online. You fight your way to the top of the search results, you claw your way past your competitors and manage to get a prospect or customer to click the link that takes them to your website… and they take about three seconds, don’t see what they want, and […]

Hibu Smart Sites: The Secret of Schema

The majority of websites today simply aren’t built to give you the best ranking in search or to get you found with voice search ­— but Hibu Smart Sites are… and the secret is something called “schema.” Schema is advanced code that helps Hibu Smart Sites give search engines much more information — so they’ll […]

What makes Hibu Smart Sites smart?

The majority of websites today simply aren’t built to give you the best ranking in search or to get you found with voice search ­— but Hibu Smart Sites are! Hibu Smart Sites have advanced technology that 80% of websites don’t have, helping Smart Sites perform better than other websites* — simply put, they communicate […]

Local SEO is about more than just your website (Part II)

In Part I of Hibu’s Local SEO series, you saw some of the many parts that make up modern (or Local) SEO – what it takes to optimize your website for both your customers and search engine crawlers, and why SEO isn’t just about optimizing your site anymore. Now let’s take a look at your […]

5 New Ways to Keep Your Social Strategy Fresh

  It’s easy to get stuck doing the same old things when it comes to your social strategy. We’re all guilty of it. But the good news is that with our favorite social networks always adding new ways to connect and interact, there’s still an opportunity for businesses to try something that other brands aren’t […]

Local SEO is about more than just your website (Part I)

Let’s face it, it’s a complicated and fragmented world out there when it comes to marketing your business online — and it’s not getting any easier. Today, we’re going to try to simplify at least one part of that landscape and explain some of the key things you can do — yourself, or with help […]

Digital Marketing Habits Report: 4 Takeaways

Women’s History Month 2019: Women In Tech

  The women leading and innovating in technology across the world impact our lives on a daily basis and are working hard on shaping the future for the better. Join us this Women’s history month to celebrate just a few of the women who are making history today and who strive to innovate, inspire, and […]

Don’t Leave Your Reputation to Luck: How To Repair and Optimize Your Reputation Online

We live in a search-happy world When it comes to your business’ success, a lot of it depends on what customers find when they search for you online. While you may provide a great product or service, your reputation can significantly impact your business’ performance despite what you have to offer. I’m sure this isn’t […]

Celebrating International Women Day 2019

You might be surprised to know that the first National Women Day was celebrated in America in 1909 – 110 years ago. The United Nations made International Women Day an official day of observance for all its member counties in 1972. In recent years, the annual event has focused on a single theme, like this […]

[Video] Is your digital marketing ready for tomorrow?

Here’s a simple truth about promoting your business online: Your digital marketing works better when it works together That’s true for “the big guys”…and it’s true for local businesses, too. In fact, a synchronized online marketing plan can be the difference between a handful of leads that keep the lights on and a steady flow of clicks, […]

Celebrating Black History Month 2019

Join us in celebrating Black History Month by recognizing the amazing achievements of some African-Americans who have made significant contributions to the science and technology that impacts our lives every day. Marie Van Brittan Brown While home security systems today are more advanced than ever, back in 1966 the idea for a home surveillance device […]

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