“Pivot, persevere and power through.” That’s exactly what we’ve been encouraging our small business clients to do in these unusual times, because we know that your local customers are as eager to engage with you and get back to “business as usual” as you are. But Hibu has had to pivot with our clients, too […]
Christine Lovelace, Hibu’s Sr. Product Training Manager, talks about some of the results our small business advertising clients have seen during COVID-19… and how some of them have seen their clicks, calls and conversions stay steady or even increase as consumers spend more time online. Find out why now is the time to start thinking […]
Ask any small business how they get found online and chances are you’ll hear “keywords” right up there with “Google” and “Facebook.” But what exactly are keywords? Are they different when you’re talking about finding your website vs. triggering your pay-per-click search ads, or when someone is searching for your exact business vs. any business […]
This week, Greg Johnson, Hibu’s Selling Strategies Training Manager, talks about what he’s learned from 37 years of helping small businesses through America’s past “unprecedented” challenges. Greg talks about past national events that small businesses have had to struggle to survive — recalling the actions that got us through then, and looking at how some […]
Social media isn’t just part of your personal life today — it’s an important part of your marketing plan, and a great way to broadcast your message to your customers online. But with all the things you can do on your Facebook Page, what are the go-to tactics that you should use all the time? […]
Chad and Ian sit down (virtually) with a roundtable of digital marketing experts with a range of experience and expertise. Listen to this in-depth discussion on where small businesses stand today across the country, and what they need to do to take the next step. This is up-to-the-minute information for small business owners, touching on […]
“From the first year to the second year, we actually grew about 15% in sales, which is a big deal in a small business” – Matt Frane, owner, Frane Body Shop Driving real results online doesn’t have to mean learning a new skill. By choosing the right partner to handle your digital marketing, your small […]
A lot of things are uncertain for small businesses right now, but we know one thing is true — they will get back to business eventually. And when your local business re-opens, there may be a “new normal” to deal with. This is the perfect time to work on your reopening plan and make sure […]
Ken Boggis, Hibu’s VP of Digital Solutions, talks about what we’re hearing from our small business clients across the country, and walks through key steps your local business should be taking to keep in touch with your customers now, as well as, the best ways to position yourself for the transition back to the new […]
For small businesses, “business as usual” can be a challenge any time things, well, aren’t usual. From bad weather to natural disasters to other extraordinary circumstances, your local business may have to react quickly to get the word out about how you’re responding — and how your business is operating differently. Here are some quick […]
We’re proud to share the story of one Hibu client, Quick Response, a local restoration company in Round Lake, NY. When the crisis began, they didn’t shut down, they shifted direction – finding a way they could help their local first responders, as well as their business and their local community. Watch this quick video […]
Like many of you, we’re working remotely. And, just like you, we’re working hard to do everything we need to do for our clients during these challenging times. One of the most challenging things people seem to be running into is simply staying in touch — whether it’s with friends or family, business partners or […]
While video chatting with friends, family, and coworkers has become the new normal when it comes to staying in touch, at times it can be hard to find the best backdrop in your home to use. Luckily, if you’re using Zoom to video chat, it has a custom background feature that comes in handy if […]
Gina Young, Hibu’s Director of Digital Performance, joins Chad and Ian to talk about what makes a healthy (effective) digital marketing campaign for your small business. Gina points out some surprising things most local businesses fail to consider when looking at their digital marketing – some relatively basic things that can have a big impact […]
Your listings play a huge part in your business making a positive first impression — and for almost every business today, the first impression you leave starts online. A potential customer can find your business listed in dozens of places online, including: Search engines like Google and Bing Local services like Yelp and Apple Maps […]
Chad and Ian speak remotely with Nick Hopkins, Hibu’s AVP of Digital Product Management, about the vital steps your small business needs to take to stay in touch with your customers during these challenging times. We walk through the crucial, but relatively simple things you should be doing right now — why you cannot […]
The current crisis is having an impact on small businesses across the country. It doesn’t matter where you are, what industry you’re in, what regulations are in place in your area – every small business is having to adjust how they do business… and every business must continue to communicate with their customers. We’ve created […]
Crisis Updates and Resources [UPDATED APRIL 23, 2020] As we all work through ways to continue serving clients and customers, it’s more important than ever to have reliable sources of information you can use to make decisions. With that thought in mind, we wanted to share a simple list of reliable sources you can turn […]
Like it or not, every single thing you do surrounding your company impacts your business reputation. From your face-to–face interactions with potential customers and clients to the design of your website to the comments you respond to (or ignore) on social media — all of these elements affect how the public perceives your company. This […]
Like all industries, digital marketing has it’s own language — jargon you probably hear all the time… but may not truly understand. That’s why we’re making digital marketing jargon easy, one word at a time. Today we’re going to explain “SEO”… in just 30 seconds. Search Engine Optimization (SEO) SEO is nothing new, but it […]
Our podcast, Small Business Small Talk powered by Hibu, gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small- and medium-sized businesses. In this episode of our Small Business Small Talk podcast, we talk […]
With so many places to leave ratings, reviews and feedback online, it’s hard to miss what a happy (or unhappy) customer has said about a business. And today, most consumers pay plenty of attention to your online listings, online reviews and overall reputation online. Watch our pre-recorded webinar about taking control of your online business […]
This post was originally published on Localogy’s MarketingBitz blog There’s so much that goes into a transaction with a customer today. First you need to advertise to reach them, then turn them into a lead, then nurture that opportunity into a sale. Even then you’re not finished — you still need to make sure they […]
African-Americans have played a profound role in shaping our country. Innovations like automatic elevator doors, the traffic light, and even caller ID all sprung from the creative minds of black luminaries. Join us this Black History Month as we recognize some of their achievements in business. Khalia Braswell Not only a user-experience engineer at Apple, […]
If you’ve ever searched for a product or service provider online, you know how important online reviews can be to your decision-making process. From 5-star ratings on Google My Business to recommendations on your Facebook Page, you need an easy way to collect and share reviews of your small business. Watch this short video to […]
Like all industries, digital marketing has a language all it’s own. The difference is, you need to understand the digital marketing business if you’re going to use it effectively to grow your business. That’s why we’re starting this series of quick (VERY quick) 30-second videos to help explain some of the digital marketing lingo you […]
Reach your customers where they choose to spend their time the most—on the websites they frequent, social media, and across all their devices—and deliver valuable and effective ads that drive them back to your website. With Hibu Display, we’ll create custom ads for your business and get them in from of the right people at […]
There’s no hotter lead than someone who’s actively searching for what you do…but how do you make sure they find you? A pay-per-click (PPC) advertising campaign like Hibu Search Marketing can help put ads your business in front of your local customers on Google, Bing and Yahoo. See how Hibu Search helps you get found […]
The average small business has one person in charge of their website (maybe they even do it themselves) another person or agency overseeing search marketing (if they have it) and still a third person working on social (and, hopefully, we’re not just talking about cat videos). All in all, you might have to deal with […]
What are you looking for from your digital marketing? You want it to work smart. You want It to be easy. You want it to deliver results. That’s why we’re pleased to announce Hibu’s “Smart + Easy” synchronized, solution-based digital marketing for small to medium-sized local businesses. Our “smart + easy” digital marketing solutions make […]
Even if you haven’t done much to prep for Small Business Saturday 2019, here are some simple things your local business can do right now to get ready for one of the busiest weekends of the year. Make sure any extended or shorter hours are listed online Opening early? Closing late? If your hours are […]
Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. It’s simple, but remarkably few companies ever take the time to genuinely thank customers. The secret lies in making your customers feel important. Your customers spend time and resources supporting your business, and they deserve a thoughtful acknowledgment […]
Less time doesn’t have to mean fewer opportunities This year, there are just 26 days between Black Friday and Christmas Day. That’s six fewer days — and one less weekend — than last year. Not only does that mean fewer weekends for holiday parties, it means your customers have less time to shop. If you […]
We’re looking ahead to 2020 (and beyond) with a renewed commitment to delivering smart digital marketing made easy – and that’s a whole lot more than just a catchy slogan. “Smart + Easy” is our promise to our clients – with Hibu, your digital marketing will be smarter, better performing, delivering increased results – […]
It’s time to get ready for Small Business Saturday® As a company that serves local business owners across the country, Hibu is proud to join with American Express to support the 10th annual Small Business Saturday® this Nov 30th. From corner stores to food trucks to online boutiques, each year on the Saturday after Thanksgiving, […]
When you’re running a business, there’s no shortage of things to worry about – competitors, customers, inventory, staffing — and a whole lot of other day-to-day worries. According to a recent insurance report, the top three “big picture” small business risks are: Liability risks Property risks Business interruption risks If you think about it, any […]
Batter up! It’s World Series time for the bigs — and digital marketing time for the minors! As America watches the two best Major League Baseball teams compete for the right to be called “World Champion,” let’s take a look at how Hibu is helping Minor League Baseball teams drive revenue and increase attendance through […]
Take a tour of the Hibu Reputation dashboard You probably already know how important it is for your business to manage its reputation online. The information and reviews your current and potential customers come across about your business can make the difference when it comes to choosing you over the competition. Without a way to […]
One of the most challenging parts of advertising your local business online is simply keeping up with non-stop evolution of the web. A few years ago it was enough to have a website, then it had to be optimized for mobile – now it has to be built for voice search too. And that’s just […]
Find the online advertising plan that’s right for your business Here’s the deal, you know your business needs to advertise online to compete today. But with all the options available, we know it can be difficult to figure out exactly where you should be spending your advertising budget. That’s where our guide comes in! It’s […]
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