Digital marketing and online advertising seem like they’re dominated by a few big names (namely, Google and Facebook). But that doesn’t mean your small business can’t make a big splash there with local customers looking for a provider. Get your copy of our free guide “How to Survive as a Small Fish in a Big […]
At this point, no small business owner should be surprised by the power of online customer reviews… but many are surprised to learn that reviews are just one part of a business’s online reputation. A prospect’s first impression of your business can determine whether they call you or a competitor, so it’s imperative that you […]
Since its introduction to the United States at the beginning of 2020, the coronavirus has impacted every aspect of life, from how we socialize with friends and family… to how we learn and work… to how we shop. Small businesses everywhere are feeling the impact, with over 100,000 small businesses having to permanently close by […]
Ian welcomes new co-host Lauren Blackford and this episode’s guest, Scott Terrizzi, Hibu’s Digital Manager, East. Scott takes us through an in-depth discussion on a wide range of ways small business owners can get a bigger piece of the pie, including increasing search ranking, maximizing website conversion, and generally staying ahead of your competition online. […]
Whether you call it your marketing budget, marketing spend, or marketing plan…they’re all about the same thing: Making an investment in your small business’s success. Download your free copy of our guide “How To Make The Right Marketing Investments” now. It’s a great way to go back to square one and think about how to […]
One marketing strategy that is guaranteed to get you some engagement is a contest run through your business’s Facebook Page. We all know how important social media is for your small business, and with 1.79 billion daily active users, Facebook provides a huge opportunity. Facebook contests are a great way to interact with your customers, […]
Chances are, when you think of your marketing, you think of the pieces that go into it: Your website Your ads Your listings and reviews But today, your small businesses needs to make sure all those pieces work together to deliver better results, without adding hours of time to your day. Find out what’s included […]
You probably won’t be surprised to hear that the average internet user spends 2 hours, 24 minutes daily on social media in 2020. It may surprise you to hear that finding “funny and entertaining” content is the fastest-growing reason for using social. So, since we know your customers are (probably) looking for fun content, let’s quickly talk about […]
Whether you’ve been doing your own digital marketing for years… working with an agency or partner to do it… or if you’re just getting started, it never hurts to have a quick refresher on the basics of marketing your small business online. Our free guide, Small Business Digital Marketing 101, will walk you through everything […]
We all know that being active on Facebook is a crucial aspect of your small business’s digital marketing plan — but what about Instagram? At first glance, gaining customers and growing your business using the popular photo sharing platform may seem a little tricky, but don’t give up. From showing off user-generated photos to highlighting […]
When it comes to advertising online, where will your small business get the best results / the best ROI / the best bang for your buck? Start by asking yourself these simple questions: Are your customers looking at ads… On search engines like Google, Bing and Yahoo? On the websites they visit every day? On […]
Small Business Small Talk: Episode 5 Chad and Ian sit down with Nick Hopkins, Hibu’s AVP of Digital Product Management, and take a deep dive into the incredible results Hibu clients are seeing with multichannel digital marketing. What kind of results? How about more than double the clicks and calls! Listen as they discuss […]
Want to know a secret? It may not seem like a big secret, but it can give you more than DOUBLE the clicks and calls you’re getting right now from your Google My Business Page. Really – more than double! And that’s just the start. Your small business can get more clicks, more calls, […]
What’s the first thing you think about when it comes to your business website? It may be the design…or the words…or the functionality you need (like appointment scheduling). It may be something else entirely. But chances are, as a small business owner, you don’t have a lot of time to think about it — or […]
“Pivot, persevere and power through.” That’s exactly what we’ve been encouraging our small business clients to do in these unusual times, because we know that your local customers are as eager to engage with you and get back to “business as usual” as you are. But Hibu has had to pivot with our clients, too […]
Christine Lovelace, Hibu’s Sr. Product Training Manager, talks about some of the results our small business advertising clients have seen during COVID-19… and how some of them have seen their clicks, calls and conversions stay steady or even increase as consumers spend more time online. Find out why now is the time to start thinking […]
Ask any small business how they get found online and chances are you’ll hear “keywords” right up there with “Google” and “Facebook.” But what exactly are keywords? Are they different when you’re talking about finding your website vs. triggering your pay-per-click search ads, or when someone is searching for your exact business vs. any business […]
This week, Greg Johnson, Hibu’s Selling Strategies Training Manager, talks about what he’s learned from 37 years of helping small businesses through America’s past “unprecedented” challenges. Greg talks about past national events that small businesses have had to struggle to survive — recalling the actions that got us through then, and looking at how some […]
Social media isn’t just part of your personal life today — it’s an important part of your marketing plan, and a great way to broadcast your message to your customers online. But with all the things you can do on your Facebook Page, what are the go-to tactics that you should use all the time? […]
Chad and Ian sit down (virtually) with a roundtable of digital marketing experts with a range of experience and expertise. Listen to this in-depth discussion on where small businesses stand today across the country, and what they need to do to take the next step. This is up-to-the-minute information for small business owners, touching on […]
“From the first year to the second year, we actually grew about 15% in sales, which is a big deal in a small business” – Matt Frane, owner, Frane Body Shop Driving real results online doesn’t have to mean learning a new skill. By choosing the right partner to handle your digital marketing, your small […]
A lot of things are uncertain for small businesses right now, but we know one thing is true — they will get back to business eventually. And when your local business re-opens, there may be a “new normal” to deal with. This is the perfect time to work on your reopening plan and make sure […]
Ken Boggis, Hibu’s VP of Digital Solutions, talks about what we’re hearing from our small business clients across the country, and walks through key steps your local business should be taking to keep in touch with your customers now, as well as, the best ways to position yourself for the transition back to the new […]
For small businesses, “business as usual” can be a challenge any time things, well, aren’t usual. From bad weather to natural disasters to other extraordinary circumstances, your local business may have to react quickly to get the word out about how you’re responding — and how your business is operating differently. Here are some quick […]
We’re proud to share the story of one Hibu client, Quick Response, a local restoration company in Round Lake, NY. When the crisis began, they didn’t shut down, they shifted direction – finding a way they could help their local first responders, as well as their business and their local community. Watch this quick video […]
Like many of you, we’re working remotely. And, just like you, we’re working hard to do everything we need to do for our clients during these challenging times. One of the most challenging things people seem to be running into is simply staying in touch — whether it’s with friends or family, business partners or […]
While video chatting with friends, family, and coworkers has become the new normal when it comes to staying in touch, at times it can be hard to find the best backdrop in your home to use. Luckily, if you’re using Zoom to video chat, it has a custom background feature that comes in handy if […]
Gina Young, Hibu’s Director of Digital Performance, joins Chad and Ian to talk about what makes a healthy (effective) digital marketing campaign for your small business. Gina points out some surprising things most local businesses fail to consider when looking at their digital marketing – some relatively basic things that can have a big impact […]
Your listings play a huge part in your business making a positive first impression — and for almost every business today, the first impression you leave starts online. A potential customer can find your business listed in dozens of places online, including: Search engines like Google and Bing Local services like Yelp and Apple Maps […]
Chad and Ian speak remotely with Nick Hopkins, Hibu’s AVP of Digital Product Management, about the vital steps your small business needs to take to stay in touch with your customers during these challenging times. We walk through the crucial, but relatively simple things you should be doing right now — why you cannot just […]
The current crisis is having an impact on small businesses across the country. It doesn’t matter where you are, what industry you’re in, what regulations are in place in your area – every small business is having to adjust how they do business… and every business must continue to communicate with their customers. We’ve created […]
Crisis Updates and Resources [UPDATED APRIL 23, 2020] As we all work through ways to continue serving clients and customers, it’s more important than ever to have reliable sources of information you can use to make decisions. With that thought in mind, we wanted to share a simple list of reliable sources you can turn […]
Like it or not, every single thing you do surrounding your company impacts your business reputation. From your face-to–face interactions with potential customers and clients to the design of your website to the comments you respond to (or ignore) on social media — all of these elements affect how the public perceives your company. This […]
Like all industries, digital marketing has it’s own language — jargon you probably hear all the time… but may not truly understand. That’s why we’re making digital marketing jargon easy, one word at a time. Today we’re going to explain “SEO”… in just 30 seconds. Search Engine Optimization (SEO) SEO is nothing new, but it […]
Our podcast, Small Business Small Talk powered by Hibu, gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small- and medium-sized businesses. In this episode of our Small Business Small Talk podcast, we talk […]
With so many places to leave ratings, reviews and feedback online, it’s hard to miss what a happy (or unhappy) customer has said about a business. And today, most consumers pay plenty of attention to your online listings, online reviews and overall reputation online. Watch our pre-recorded webinar about taking control of your online business […]
This post was originally published on Localogy’s MarketingBitz blog There’s so much that goes into a transaction with a customer today. First you need to advertise to reach them, then turn them into a lead, then nurture that opportunity into a sale. Even then you’re not finished — you still need to make sure they […]
If you’ve ever searched for a product or service provider online, you know how important online reviews can be to your decision-making process. From 5-star ratings on Google My Business to recommendations on your Facebook Page, you need an easy way to collect and share reviews of your small business. Watch this short video to […]
Like all industries, digital marketing has a language all it’s own. The difference is, you need to understand the digital marketing business if you’re going to use it effectively to grow your business. That’s why we’ve created this series of quick (VERY quick) 30-second videos to help explain some of the digital marketing lingo you […]
Reach your customers where they spend most of their time online — on their favorite websites, social media, and across all their devices — and deliver valuable and effective ads that drive them back to your website. With Hibu Display, we’ll create custom ads for your business and get them in from of the right […]
Latest Posts
How to survive as a small fish in a big pond [Free Guide] November 18, 2020
A Conversation About Your Small Business Reputation November 5, 2020
