Poor content that delivers poor results As you saw in part I of this series, UX (or “user experience”) mistakes are everywhere online. And while they’re easy to roll your eyes at on someone else’s website…they’re also easy to make on your own site. Here are a few content-related UX website mistakes that Inc.com highlighted. […]
Your guide to analytics for your Hibu Starter, Starter Plus, Standard or Pro Website 75% of small businesses don’t have or use their website analytics¹. But your Hibu Website analytics (or stats) show you detailed information about your visitors that can help you make more informed decisions about your site — like how many visitors your site […]
So your new Hibu Social campaign is live online! …now what happens? Here’s everything you should think about once your new Hibu Website goes live online. Facebook Ads + Posts – See how both work together to reach your target audience Facebook Ads + Posts: Two ways to reach your customers Facebook Ads vs. Boosted Posts […]
Getting Savvy with Social, Part II Everyone is used to seeing different types of content on Facebook: posts in the News Feed, and ads in the News Feed and sidebar. And if you’ve spent a little bit of time on your business’ Facebook Page, you’ve probably seen the option to “boost” one of your posts: But don’t […]
Getting Savvy with Social, part 1 You already know that posts are a vital, foundational part of your Facebook presence. They help to make your Facebook Page a “community” where your visitors can find valuable information, and they show that your business is active online (and, well, in business). You may even know that without activity […]
It’s 2017. If your business isn’t leveraging the power of social media, then I hate to break it you, but you’re falling behind. As a small business owner, you can’t afford to ignore social any longer — and when it comes to social media platforms that help small businesses, Facebook is still the undisputed king. […]
30 years ago, when I was just starting out in marketing, my boss handed me a printed sheet of paper and told me to tack it on the wall. It was a list created by Erwin M. Soukup entitled “The 7 Steps to Stagnation.” Just like my boss passed it to me, I’m passing it to […]
Where do you stand when it comes to social media marketing? Social media is rapidly becoming a crucial part of marketing a small business. A recent report states that 70% of business-to-consumer marketers have acquired a customer through Facebook. Are you using social media to market your company? Here are some fast facts and quick […]
Yes, you’re going to be inundated with New Year’s resolution articles this time of year… everything from how to lose weight to how to straighten up your garage. Well, we’ve got five quick resolutions that can help you increase your digital marketing ROI. Face it, you’re probably spending the money marketing your business anyway. Take […]
See why you need to turn social media into Social Marketing There’s no denying it — if your customers are online (and they are) then they’re probably on social media. Trouble is, getting your business seen on social is getting harder with each passing year. In fact, just getting a Facebook post seen by your Followers […]
