It’s not too late to see the tips your competitors missed in 2019 Every local business can use a little competitive advantage…so get a head start on the new year (and your competitors) by taking a look at some posts that flew under the radar in 2019.
What did local businesses learn about from Hibu in 2019? We love seeing what really resonated with our small business clients each year. Take a couple minutes to see what your friends, colleagues and competitors looked at the most in 2019.
Even if you haven’t done much to prep for Small Business Saturday 2019, here are some simple things your local business can do right now to get ready for one of the busiest weekends of the year. Make sure any extended or shorter hours are listed online Opening early? Closing late? If your hours are […]
Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. It’s simple, but remarkably few companies ever take the time to genuinely thank customers. The secret lies in making your customers feel important. Your customers spend time and resources supporting your business, and they deserve a thoughtful acknowledgment […]
Less time doesn’t have to mean fewer opportunities This year, there are just 26 days between Black Friday and Christmas Day. That’s six fewer days — and one less weekend — than last year. Not only does that mean fewer weekends for holiday parties, it means your customers have less time to shop. If you […]
It’s time to get ready for Small Business Saturday® As a company that serves local business owners across the country, Hibu is proud to join with American Express to support the 10th annual Small Business Saturday® this Nov 30th. From corner stores to food trucks to online boutiques, each year on the Saturday after Thanksgiving, […]
When you’re running a business, there’s no shortage of things to worry about – competitors, customers, inventory, staffing — and a whole lot of other day-to-day worries. According to a recent insurance report, the top three “big picture” small business risks are: Liability risks Property risks Business interruption risks If you think about it, any […]
Keep your business on the trail to success with the updated Survival Kit It turns out digital marketing is a lot like camping. The Small Business Digital Marketing Survival Kit is your ready-to-go plan to make sure your local business can survive and thrive online. Find out what it means to: Watch the signposts (to […]
One of the most challenging parts of advertising your local business online is simply keeping up with non-stop evolution of the web. A few years ago it was enough to have a website, then it had to be optimized for mobile – now it has to be built for voice search too. And that’s just […]
Find the online advertising plan that’s right for your business Here’s the deal, you know your business needs to advertise online to compete today. But with all the options available, we know it can be difficult to figure out exactly where you should be spending your advertising budget. That’s where our guide comes in! It’s […]
A lot has been written recently about “bot” or robo-dialed calls. Most of us know them all too well. We get a call that looks like it’s coming from a local number, but we don’t recognize it. It could be our dentist or that chiropractor we called the other day or any number of real […]
It’s easy to get stuck doing the same old things when it comes to your social strategy. We’re all guilty of it. But the good news is that with our favorite social networks always adding new ways to connect and interact, there’s still an opportunity for businesses to try something that other brands aren’t […]
We live in a search-happy world When it comes to your business’ success, a lot of it depends on what customers find when they search for you online. While you may provide a great product or service, your reputation can significantly impact your business’ performance despite what you have to offer. I’m sure this isn’t […]
Running a small business is a never-ending, all-encompassing, time-consuming challenge. Most small business owners find they have to establish daily routines and set specific processes in place just to keep the minutia from becoming overwhelming. If you’re like many the business owners we talk with, taking the time to update your marketing is pretty far […]
When it comes to marketing your business online, having access to the right tools can mean the difference between meeting your goals and wasting your money. That’s why we want to share our digital marketing toolbox with you! These tools are specifically crafted to help improve your brand’s marketing, website performance, analysis, digital experience, […]
Think back… What do you remember about 2012? Who won the Super Bowl or the World Series? What long-time institution took its final bow and which modern day institution hit a huge milestone? Watch this quick video for a fast look back. Things have changed so much… or have they? Have they changed enough? As we […]
The best of what small businesses missed in 2018 There are two truths we know about digital marketing: It’s always changing It’s easy to miss some important tips, tricks and trends when you’re focused on what matters most — running your business So take a couple minutes to see what you and your competitors might […]
The end of the year is a perfect time for a little self-reflection, spending time with loved ones, and year-end lists! Take a look at some of our most popular posts of the year and use the information and tips to get a head start on your business’ success in 2019! 4 reasons you may not […]
The two things you need to put the right message in front of the right customers Effective digital marketing comes down to two things: Making sure your correct business info is THERE — you need the right information online — like your name, address and phone number — for your customers to find you on directory sites, apps, voice […]
Scare up some business this Halloween Treat your business to some seasonal tips and tricks that can help you keep your (jack-o-lantern) lights on longer as the days get shorter. Go ahead — treat yourself to more than one!
Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]
You can’t talk about digital marketing and websites today without talking about privacy and security — and you shouldn’t! Making your customers feel safe and confident about interacting with you online needs to be a priority for your business, and that starts with making sure your business website is a secure site with SSL / […]
The way your business communicates with goes a long way to making a good impression… or a bad one. Just like you would with any customer interaction, it’s important to put your best foot forward whenever you send an email. It doesn’t have to be complicated, there are plenty of small things to remember […]
It’s the middle of the summer. Half the country is getting hit with a heat wave, and the summer season is in full swing… so, it’s the perfect time to start thinking about the Holidays! Yes, those holidays – the ones at the end of the year. The time to start business-holiday planning is now! […]
In just a few minutes, find out how advanced your current digital marketing strategy is Self-evaluation is hard. We all know that we should take some time to take a critical look at our digital marketing. But too often, life gets in the way and we can’t find the time we need to do what’s necessary. This has consequences for […]
Here’s how you can relax this summer knowing your online business listings are up to date. Ahhh, summertime. The weather is getting warmer, the sun is shining longer – it almost feels like there are more hours in a day… which is probably why so many businesses have “Summer Hours.” Of course, if you don’t […]
Hey there! Welcome to Digital Marketing 101 – well, at least it’s DM 101 for me. My name is Gabrielle and I’m currently one of Hibu’s summer interns. While I’m still getting the hang of it myself, I’d like to share with you some digital marketing tips and tricks that I’ve learned in my first […]
Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year. According to our friends at the good old Pew Research Center, U.S. population projections say that very […]
Of course you know your business inside and out. But do you know what’s going on “under the hood” of your website — not to mention on Facebook, Google, all the online listings for your business and more? If you want to hit the ground running online, you need to make sure everything is working […]
