Marketing Tips

The 4 motivating factors that turn your site visitors into customers

Does your website highlight these “motivating factors”? As a small business owner, you know what makes your company great. You hear it from happy customers all the time: “What keeps people coming back is the QUALITY of my work. “My PRICES are very competitive and fair.” “When someone needs me, I’m there – FAST.” “I am a fantastic […]

How a blog can benefit your business

Think like a publisher to drive traffic, grow your footprint and showcase who you are In our experience, every local business wants a blog on their website…but very few take the time to publish blog posts on a regular basis. We get it: it’s not easy to decide WHAT to post…and even harder to find […]

The A-B-Cs of Small Business Marketing

A quick crash course in terms your local business should be thinking about School’s back in session, and this a great time to brush up on 26 things that can impact your digital marketing – and your business success! A is for Advertising Display ads, social ads, and mobile ads B is for Bing One […]

6 tips for your small business to succeed on mobile

Small businesses can win big with mobile marketing You’ve already seen how you can “mobile”-ize your business for big results. If you’re still not sure about whether your business can have success with mobile marketing, or you’re trying but not seeing the success you want, here are six tips to help you get noticed with mobile marketing […]

“Mobile-ize” your small business for big results

Mobile marketing can be a big win for any small business It’s perfectly natural for small business owners to think that mobile marketing is only for “the big guys” – major companies with big budgets, dedicated marketing and technology teams that can help them navigate the complexity of trying to connect with customers on mobile […]

5 steps to a synchronized social media strategy

Increase your ROI with the right plan It’s true that it’s difficult to put a number on a “Like,” a “Comment” or a “Share” – in fact, it’s hard to track the overall ROI (return on investment) to this thing we call social. And yet, having a comprehensive social strategy is an increasingly necessary component […]

How copy and design work together to build a quality website

It takes a village to build a site for your small business If you’ve followed our posts about all the skills a small business needs to build a DIY website, you already know how many different aspects of “web design” you need to understand, master and apply to build a “good” site. At the heart […]

Getting Started with Snapchat for Small Business

Snapchat 101 for your small business While managing yet another social media platform (with Facebook, Twitter, LinkedIn, Google+ and/or Pinterest already in the mix) may seem daunting, Snapchat can be a valuable tool for small businesses – especially if you’re targeting a younger demographic. Snapchat is an app that allows users to send and receive […]

Live Webinar: Using Social Media for Small Business Results

Register to join the 6/19 live stream and see how SMBs can use Social Marketing Hibu is proud to join the Illinois Small Business Development Center (SMDC) for a live, 1-hour webinar about how local business owners, like you, can leverage the power of Facebook to reach, retain and increase your customers. Whether you’re still waiting to […]

5 Things Your Small Business Can Post on Instagram

With over 500 million users, there’s no question that Instagram has become a powerful way for you to reach a big audience. But with so many popular accounts centered around fashion, celebrities and other “visual” things…it can be hard to figure out what your small businesses should post. The good news is that Instagram rewards […]

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