Marketing Tips

Take our Digital Marketing Assessment

In just a few minutes, tell how advanced your current digital marketing strategy is. Self-evaluation is hard. We all know that we should take some time to take a critical eye to our digital marketing. But too often, life gets in the way and we can’t find the time we need to do what’s necessary. This has […]

Sweat the small stuff this summer (get your hours correct online)

Here’s how you can relax this summer knowing your online business listings are up to date. Ahhh, summertime. The weather is getting warmer, the sun is shining longer – it almost feels like there are more hours in a day… which is probably why so many businesses have “Summer Hours.” Of course, if you don’t […]

Digital Marketing 101

Hey there! Welcome to Digital Marketing 101 – well, at least it’s DM 101 for me. My name is Gabrielle and I’m currently one of Hibu’s summer interns. While I’m still getting the hang of it myself, I’d like to share with you some digital marketing tips and tricks that I’ve learned in my first […]

Your customers: make way for the Millennials

Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year. According to our friends at the good old Pew Research Center, U.S. population projections say that very […]

See what it takes to keep your business running at its best

Of course you know your business inside and out. But do you know what’s going on “under the hood” of your website — not to mention on Facebook, Google, all the online listings for your business and more? If you want to hit the ground running online, you need to make sure everything is working […]

Four Ways to Adapt to the New Customer Journey

  Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your business is unpredictable. The steps between awareness and purchase […]

More foolish digital marketing myths for small businesses

It’s no joke — saying goodbye to these marketing myths can help boost your business online We’ve highlighted some foolish digital marketing myths before, but there are 3 truths in online marketing: What used to work is always changing There’s always something brand new There’s a LOT of misinformation about both Catching on to what works now […]

This March, put the digital marketing moves on your competition

To help you make up for the time lost while you and your employees fill out your brackets, we’d like to suggest five basketball-style digital marketing moves you should be making to drive past your competition online. 5 moves to help you score new leads Post-up – The easiest move in our digital marketing basketball […]

Hibu's Digital Marketing Resource Library on a laptop

Introducing the Hibu Resource Library

An all-in-one digital marketing knowledge center for your small business We get it: there are plenty of places to turn to for advice about marketing…and it’s hard to tell what’s correct, what’s current, and what’s designed to work for local businesses. That’s why we built the Hibu Resource Library — where you can get all the […]

The power of crossposting on social media

Save time, save effort and get more social by sharing posts across multiple platforms For small businesses, starting to use social media to market their business is a process: First, start using social media (you’d be surprised how many small businesses don’t!) Second, set up business pages and profiles — not just personal ones Third, […]

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