Celebrating International Women Day 2019

Small Business Saturday is right around the corner — and there’s still time to make a plan to promote your business!

10 quick tips and tricks to make the most out of Small Business Saturday:

  1. Plan something special for your business – and make sure you promote your event online
  2. Visit ShopSmall.com/YourDay to see all the resources that are ready for you right now
  3. Use the Shop Small Studio to create ready-made flyers, stickers and more
  4. Update your social media with #ShopSmall profile pictures, cover photos and social posts
  5. Check out this map of other small businesses in your area, and think about possibly partnering up with another business you know (or one you’d like to know!) for the big day
  6. Get to know the Neighborhood Champions in your area
  7. Open a little early — or stay open a little later — to make the most of the day
  8. Don’t forget to prioritize customer service (especially if things get busy!)
  9. Send a follow up email to your customers after Small Business Saturday to thank them — and consider including a discount or invitation to your next event
  10. Remember that Small Business Saturday is all about your local community. Get to know your local customers and other local businesses, all while promoting your business too!

As a Corporate Supporter of the event, Hibu encourages local businesses across the U.S. to get ready for your local customers to Shop Small!

You might be surprised to know that the first National Women Day was celebrated in America in 1909 – 110 years ago. The United Nations made International Women Day an official day of observance for all its member counties in 1972.

In recent years, the annual event has focused on a single theme, like this year’s theme of “Balance for Better” – highlighting everyday efforts to create a future in which both men and women are equal in professional status, media perception, the positions they hold in government and more.

We’re pleased to recognize International Women Day 2019 and the ever-growing impact of Women Business Owners.

10 Important Statistics About Women Business Owners

  • As of 2018, there are 12.3 million women-owned businesses in the U.S.
  • Women own 4 out of every 10 businesses in the U.S.
  • Since 2007, the number of women-owned businesses has increased by 58 percent, which is better than businesses overall, which increased by only 12 percent.
  • Women-owned businesses employ 9.2 million people – from 2007 – 2018, total employment by women-owned businesses rose 21%, while employment for all businesses declined by 0.8%.
  • Last year, 1,821 net new women-owned businesses were launched every day. Women of color founded 64 percent of those new businesses.
  • In 2018, women of color accounted for 47% of all women-owned businesses, employed 2.2 million people and generated $386.6 billion in revenues. Businesses owned by women of color grew by 163% between 2007 and 2018.
  • 62% of women entrepreneurs depend on their business as their primary source of income.
  • 25% of women were likely to seek financing for their business, compared to 34% of male entrepreneurs. More women use credit cards, while more men use equity investors.
  • 1.7% of women-owned businesses generated more than $1 million in revenue, an increase of 46% over the past 11 years compared to 12% for businesses overall.
  • Women are significantly more likely to launch businesses within the healthcare (10%) or education sectors (9%) than men (5% in both cases).

Please join us in recognizing and celebrating International Women Day 2019 — and let’s all work together to achieve #BalanceforBetter.

Small Business Saturday is right around the corner — and there’s still time to make a plan to promote your business!

10 quick tips and tricks to make the most out of Small Business Saturday:

  1. Plan something special for your business – and make sure you promote your event online
  2. Visit ShopSmall.com/YourDay to see all the resources that are ready for you right now
  3. Use the Shop Small Studio to create ready-made flyers, stickers and more
  4. Update your social media with #ShopSmall profile pictures, cover photos and social posts
  5. Check out this map of other small businesses in your area, and think about possibly partnering up with another business you know (or one you’d like to know!) for the big day
  6. Get to know the Neighborhood Champions in your area
  7. Open a little early — or stay open a little later — to make the most of the day
  8. Don’t forget to prioritize customer service (especially if things get busy!)
  9. Send a follow up email to your customers after Small Business Saturday to thank them — and consider including a discount or invitation to your next event
  10. Remember that Small Business Saturday is all about your local community. Get to know your local customers and other local businesses, all while promoting your business too!

As a Corporate Supporter of the event, Hibu encourages local businesses across the U.S. to get ready for your local customers to Shop Small!

Sources: the 2018 State of Women-Owned Business Report by American Express, and SCORE’s Megaphone of Main Street: Women’s Entrepreneurship, Spring 2018 report.

Michael Shapiro
Michael Shapiro
Michael is Hibu’s Manager of Copy & Design. He specializes in creating digital marketing and content that speaks to the customer and inspires a response. Before coming to Hibu, he was Creative Director for Chase and Sr. Writer/Writer-Producer for HBO.

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