Digital Marketing 101

Hey there! Welcome to Digital Marketing 101 – well, at least it’s DM 101 for me. My name is Gabrielle and I’m currently one of Hibu’s summer interns. While I’m still getting the hang of it myself, I’d like to share with you some digital marketing tips and tricks that I’ve learned in my first few days.

As a 21-year-old from a small town full of small businesses (including one owned and operated by my own family ) I’ve had the opportunity, through growing up and watching marketing grow with me, of seeing some of the benefits of going digital firsthand from the ground up.

What is digital marketing?

In purely technical terms, digital marketing is using digital media to advertise your product or service – things like websites, search and social media. It seems like, in a lot of ways, it’s taking familiar aspects of traditional marketing (print ads, telemarketing, snail-mail, commercials etc.) and putting them on a new canvas. Sounds simple, right? It is if you’re working with the right people.

Up until I started working for Hibu, I thought of digital marketing as, you know, having a Facebook page or maybe a website. These are under the umbrella, yeah, but I’ve come to find there’s a lot more to doing digital marketing the right way than you might think.

Here are 4 quick things to get your digital marketing plan started:

  1. You’ve got to have a website. And not just any will do. You need a site that brings your business’s identity front and center. Good design is essential. If people log on and no one can find out who you are, what you do or how to reach you, you could end up missing out on tons on potential leads.
  2. Get on social media. Let’s face it, almost everyone has an online presence somewhere in 2018. Whether it be through Facebook, Twitter, Instagram, YouTube and more, millions of people are logging on daily to find what’s happening. You need to be on the spaces that will best showcase your business and what it stands for, so you can start engaging with the right target audience.
  3. Don’t miss the boat on Search Marketing. Through paid advertisements and tweaking some things in your site your SEO can go through the roof, causing your content to move up the ranks on any search engine. This way it will be the first thing customers see when they hit “Search”. Pretty cool if you ask me.
  4. Reviews are your new word-of-mouth. Think back to a time you wanted to try… let’s say… a new coffee shop downtown. How did you know if it would be worth trying out? You probably asked someone who’s been there for their opinion. Thanks to online reviews people can now find out not only their sister or neighbor think about your product or business but rather, well, what anyone thinks about it. With reviews, you can respond to the feedback and, in the end, improve your reputation.

So, why is all of this important?

Here’s a case where I’m sure I don’t have to tell you – getting this stuff right isn’t just important – it’s crucial. Because marketing and advertising today is all about location, location, location. Your location is anywhere and everywhere – and it has a huge impact on whether or not your marketing gets to the customers you want to talk to.

You want to target LOCAL customers, customers who are where you do business – and, you want your content to be where your customers will be looking – which means online, because really, today, your customers are all searching online. People search on websites, on Facebook, and they look at reviews – I know I do.

Is this a little overwhelming, figuring out how to get your business in all those places? Trust me, I totally get it. But, if you start with some of these basic digital marketing steps, I’m fully confident that your business is going to see some major upgrades, and they won’t go unnoticed by your customers.

Of course, the #1 thing I learned this week is that if you need help, Hibu can help.

So, what’s next for Digital Marketing 101 – for me and for your small business? Maybe Social!



Gabrielle is one of Hibu's summer marketing interns. Besides writing for the blog & working with the team, she is a rising senior at Moravian College with a love for hiking, music, cooking and art.

Comments are closed here.