Joe’s Story: Today’s Local Business Online Marketing Journey

A lot of small business owners believe that if you have a website, you’re doing all you have to do to get found online. Add some search ads, maybe some social media, and you’re covering all your bases.

Actually, there are a lot more bases to cover if you want your business to get found… get chosen… and get repeat customers.

Our last video showed you all the steps a consumer takes today when choosing a local business like yours. Now you can see that same journey from the small business owner’s side – showing how your business needs to stay with prospects and customers from their initial search, to making contact… and even after they buy.

Watch the video above and see how Joe was struggling to get new customers, until he realized what he needed to do to stay with his customers throughout their decision-making journey… and how easy it was to be there every step of the way.

Michael Shapiro

Michael Shapiro

Michael is hibu’s Manager of Copy & Design. He specializes in creating digital and print marketing that speaks to the customer and gets results. Before coming to hibu, he was Creative Director for Chase and Sr. Writer/Writer-Producer for HBO.

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