Which school wins the annual basketball tournament has become a incredibly important to sports fans across the country — but even more important, if you own a small business, is how you win when it comes to getting your business found online. For example, in a head-to-head competition, which is better… SEO (Search Engine Optimization) or PPC (Pay-Per-Click — aka Search Engine Marketing, or SEM, and your website or your social media.
Take a look at the infographics below to see who comes out ahead in a head-to-head competition. Tip off is right now…
ROUND ONE: SEO vs PPC (Pay-per-click)
ROUND TWO: SITE vs SOCIAL