Our version of the March challenge – SEO vs PPC and Site vs Social

Which school wins the annual basketball tournament has become a incredibly important to sports fans across the country — but even more important, if you own a small business, is how you win when it comes to getting your business found online. For example, in a head-to-head competition, which is better… SEO (Search Engine Optimization) or PPC (Pay-Per-Click — aka Search Engine Marketing, or SEM, and your website or your social media.

Take a look at the infographics below to see who comes out ahead in a head-to-head competition. Tip off is right now…


ROUND ONE: SEO vs PPC (Pay-per-click)

March Challenge - SEO vs PPC



Digital Marketing Madness

Michael Shapiro
Michael Shapiro
Michael is Hibu’s Sr Mgr - Copy & Content. He specializes in creating digital marketing and content that speaks to the customer and inspires a response. Before coming to Hibu, he was Creative Director for Chase and Sr. Writer/Writer-Producer for HBO.

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