The Best Ways to Promote Your Business Event Online

Pack the house for your next business event

Whether you’re planning an in-store demo, an on-site workshop or organizing or sponsoring a community or charitable event, our friends at Yell gathered some great (and mostly FREE!) ways to make sure your event is seen online.

Make a Facebook event page

Facebook has a great events tool, enabling you to set up a page for your event, and to keep an eye on who is attending. You can create the event page…add the date, time and details about the event…then invite people directly from your Facebook contacts.

Plus, when someone clicks “attending,” it shows up on their News Feed so that their friends and followers also see the event!

Advertise on social media

In addition to any print advertising you’re doing, running an ad on one of your social media platforms is a cost effective, targeted way to spread the news about your business event.

[Make sure you] schedule regular organic posts promoting the event. Tag relevant supporters or partners in the comments sections to enlist their help in spreading the word.

Tip off the press

Not everyone is on Facebook! To capture your remaining online audience, reach out to relevant writers and editors for local, trade and national publications. This means writers whose patch covers your business – and whose readers will be interested in your event. Explain the purpose of the event and outline the “hook” for them – the reason they and their readers should be interested. Offer them a press pass and ask them to write about the event in advance online (and in print). If there’s a standout publication you want to target, consider offering them an exclusive interview.

Plan an email campaign

Draft a series of emails to gradually reel in your readers. Engaging copy is a must, as is a link back to a page on your website with full details. The email itself doesn’t have to include all the information – it should be short, snappy, attention grabbing, preferably with a good graphic. Give those who can’t make it an option to stay in touch, like “Can’t make this event but want to keep an eye on our other activities? Follow us on Facebook.”

Run a competition

Competitions are guaranteed to attract interest and, if you’re ticketing your event, you can offer a ticket to the event itself as a prize. Post the competition on all your online platforms. Example post: “Win a free spot at our hands-on workshop next month – simply answer this question / like this post / enter your email address for a chance to win.”

Finally: ask for help

Enlist the support of your business partners, customers and other ambassadors. Invite them along to your business event, and ask them to help you to spread the word online too!

* See the original post here –

Visit today to see how your local business can leverage the power of social, search marketing and more to help your next event reach the right audience.

Ian Messinger

Ian Messinger

A longtime lover of a little alliteration, Ian is Hibu's Senior Copywriter for Marketing and Communications. Since joining in 2007, he's worked closely with the product development and creative services teams to get first-hand knowledge of how Hibu's marketing products help small business succeed online - knowledge he's happy to share with you here!

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