It’s 2017. If your business isn’t leveraging the power of social media, then I hate to break it you, but you’re falling behind. As a small business owner, you can’t afford to ignore social any longer — and when it comes to social media platforms that help small businesses, Facebook is still the undisputed king. I get that taking the plunge into the social media deep end can be a scary decision, but don’t let your hesitation hold you, and your business, back.
Still trying to decide if Facebook is right for your business?
Here are three facts to help you make the choice. (Hint: Your business should definitely be on Facebook)
1. It’s where your customers are
I want you to bring up an image of your perfect customer in your mind. Are they a man or woman? What are they interested in? What do they need help with? Do you have that image in mind? What if I told you that no matter who you just thought about, the odds are that they use Facebook? Recent studies report that almost 68% of all Americans are on Facebook1. That means it’s a pretty good bet that your perfect customer is out there, on Facebook, just waiting to engage with you and your business. You wouldn’t want to waste the chance to get your business in front of your perfect customer, would you?
2. Boost your customer loyalty efforts
Stop me if you’ve heard this one: What’s better than a customer? A repeat customer. OK, maybe not the newest joke, but still not any less true. A steady customer base is a huge part of what separates a struggling business from a thriving one, and any efforts you make toward building customer loyalty will certainly pay off. Luckily for you, Facebook is a clear and accessible way for your customers to communicate with you. Every opportunity you have to interact with your customer base is another opportunity to turn them into a repeat customer. In fact, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it2.
3. Your competition is already there
When it comes to social media and small business, there’s no such thing as being “fashionably late.” Believe it or not, there are 60 million small business pages on Facebook3. Which means that the longer you spend trying to decide if it’s the right move for you, the more time your competition has to build their loyal customer base with your perfect customer. Don’t get left behind, get your business on Facebook and grab your share of the market.
All signs point to one conclusion
The facts are clear. If you want your business to succeed in today’s climate, you need to be on Facebook. With that decision made… Congrats on choosing to bring your business to Facebook!
Check out our Social Media Marketing Checklists for tips on how you can get started.
And, as always, Hibu Social is available if you would rather have us help you build awareness, drive traffic, and connect with customers and prospects on social media.